NVIDIA’s new DLSS 5 is once again under the spotlight, and again it’s not for the right reasons, as the company’s official presentation has been temporarily blocked on YouTube following a copyright claim linked to the Italian TV channel La7, in what appears to be a major automated system error.
The issue came to light when users noticed that NVIDIA’s official DLSS 5 announcement video was unavailable in some regions. Instead, viewers were shown a message saying the video “contains content from La7, who has blocked it in your country on copyright grounds.” It’s still visible at time of writing on the official announcement video.
The problem appears to have started after La7 aired a segment using footage from NVIDIA’s original trailer. After the broadcast aired, YouTube’s automated systems mistakenly identified the newer TV segment as the “original” source, which then allowed the network to wrongly claim ownership of the footage.
It’s also worth noting that not only the NVIDIA channel, but several related videos from other creators and channels discussing DLSS 5 have also been temporarily blocked. Although the issue is expected to be fixed quickly, it shows how broken the automatic copyright system can be, as a TV channel’s broadcast was able to take down the original owner’s content.
This error comes at a time when NVIDIA is already facing strong criticism over DLSS 5 itself. Even before the takedown issue, the reveal trailer had received a very poor response, with many gamers describing the “neural rendering” visuals as “AI slop.” Critics also argued that the AI-generated lighting and skin textures shown in games such as Resident Evil Requiem changed the original art style and hurt the intended visual direction. In response, NVIDIA CEO Jensen Huang rejected the criticism, calling it “completely wrong.” He said that game developers can fully control how much of the effect is used and exactly where it appears in the game.
